New York, NY February 3, 2005 -Davidson springs into Springfield
Rapid expander Peter Davidson is taking his group into Springfield MA with a 6.8M deal for a pair of AM stations. According to broker Bob Biernacki, WSPR-AM and WACM-AM are doing just fine with Spanish-language programming, a format the Davidson Media Group intends to leave intact. Antonio and Helena Gois are the sellers. WSPR is the stronger of the two stations. It hails from 1270 kHz on the senior dial with 5 kW days and one at night. WACM gets to keep its strength the same day and night, but we're only talking 500 watts, delivered at 1490 kHz. According to Bienacki, Davidson frequently puts brokered Hispanic programming on his acquisitions, but in this case, he will try to maintain the strong community presence already established by the Gois family.