PETER DAVIDSON
(President/Founder) is a successful business entrepreneur in the US Hispanic media world. He has founded, operated, and sold three US Hispanic media companies that specialized in newspapers, radio, television, outdoor (out-of-home), and ethnic market research.
Mr. Davidson's first company, El Diario Associates (EDA) purchased the oldest Spanish-language daily newspaper in the US, El Diario/La Prensa, from Gannett, Inc. in 1989. From 1989-1994, Davidson, as President and founder of EDA, turned the newspaper from cash flow negative to positive, increased the circulation from 34,000 per day to 50,000 per day, launched a weekend edition, and sold the company in 1994 to Latin Communications Group, Inc. (LCG).
Mr. Davidson became the president and chairman of LCG and, from 1994-2000, built this company from El Diario into the first truly multimedia (radio, TV, print) Spanish-language media company in the US.
LCG owned and operated 3 Univison television affiliates (Washington, D.C., Tampa, and Orlando) and a 20-station radio group. These AM and FM radio stations were concentrated in such key western markets as San Jose/San Francisco, Los Angeles, Denver, and Albuquerque. Davidson purchased existing Spanish-language radio stations and also converted English stations to Spanish format, including the highly successful creation of the first "rock in español" format in the US, KSSE in Los Angeles. Davidson sold LCG to Entravision in 2000.
In 1997, Davidson co-founded Vista Media, Inc., which became the largest Hispanic-focused out-of-home advertising company in the US with over 10,000 billboards in the Los Angeles and New York markets. When Mr. Davidson purchased the company, less than 30% of the advertising copy was directed towards the Hispanic market. After repositioning and invigorating the sales effort, over 80% of the advertising was Hispanic-focused when the company was sold in 2001.
In 2002, Davidson purchased Cultural Access Group, Inc. (CAG), a leading ethnic market and US Hispanic market research company. CAG provides proprietary and syndicated research on all aspects of the United States' ethnic communities from its headquarters in Los Angeles. Since 2002, CAG's business has increased more than 50% and the company has opened offices in New York, Chicago, and Miami.
In 2004, Davidson saw an opportunity to bring quality radio programming to underdeveloped yet fast-growing Hispanic cities and towns of the Southeastern, Northeastern and Midwestern US. Davidson Media Group, LLC was created in early 2004 and today owns and operates 11 Spanish format radio stations in five states.
Davidson is a graduate of Stanford University and the Harvard University Graduate School of Business Administration.
RUSS JONES
(Chief Operating Officer) has been with DMG since the company's inception. Russ is a radio veteran with 29 years experience in the broadcast industry. Russ oversees the operations of the DMG station group. Prior to joining Davidson Media Group, Russ worked for seventeen years for the Positive Radio Group. During that time, he was responsible for implementing Hispanic and other multi-cultural formats on a number of stations throughout the Carolinas. Under his leadership, various markets were introduced to Hispanic-oriented radio and the success of these operations resulted in a significant increase in market share and revenue growth. Earlier in his career, Russ held a number of positions at various radio stations located in the Carolinas and Ohio. Russ received his Bachelor of Science in Radio and Television Broadcasting from Miami University in Oxford, Ohio.
FELIX PEREZ
(Executive Vice President) has over twenty years of media experience. Felix supervises the DMG Owned and Operated Stations. Prior to joining DMG, Felix held various senior management positions at ESPN, Univision, Katz, and Hispanic Broadcasting Corporation. Perez has a Bachelor's Degree in Marketing from L.I.U. and an MBA from Baruch College.
|