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Philadelphia DMA Hispanic population - 661,748 in 2008
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DMA is expected to grow to nearly 888,000 by 2013
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Philadelphia Hispanic DMA is the 18th largest in the country
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DMA is 9% Hispanic
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Philadelphia’s Hispanic community grew 28.12% from 2000-2008 - 23rd fastest in the nation and well beyond the general market growth rate.
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Philadelphia’s Hispanic Median Income is $35,637 in 2008
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53% of Puerto Rican descent
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21% of Mexican descent
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Philadelphia has the 3rd largest Hispanic population on the East Coast
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Hispanic Buying Power in 2008 exceeds $3 Billion
