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The research says it all. From the Pew Hispanic Center to the Brookings Institute to the U.S. Census Bureau and the Department of Agriculture’s Economic Research Service: the secondary towns and cities of America are the most rapidly growing segments of today’s Hispanic population. In fact, the “New Latino South and Midwest” – the dominant market area of the DMG Latino Network – continues to grow faster than anywhere else in the country.

Today’s expanding Hispanic population is growing in the emerging metros and these markets include many recent immigrants that are still defining their brand preferences.

There’s no doubt about it. The Hispanic consumer is a prime target for national advertisers as well as local retailers and service providers. And the explosive growth of this attractive consumers is showing no signs of slowing.

Let the DMG Latino Network deliver this virtually untapped and captive audience you need to reach.


States
Pop/Yr (2007)
Pop/Yr (2012)
Increase
% Increase
Alabama
115,600
147,134
31,534
27%
Arkansas
147,894
200,875
52,981
36%
Indiana
309,696
381,513
71,817
23%
Kansas
241,352
277,943
36,141
15%
Louisiana
134,932
153,084
18,152
13%
Massachusetts
531,189
598,723
67,534
13%
Minnesota
202,008
245,300
43,292
21%
N. Carolina
618,787
819,142
200,355
32%
Pennsylvania
544,871
655,347
110,476
20%
Rhode Island
123,721
147,425
23,704
19%
S. Carolina
156,795
208,875
52,080
33%
Tennessee
202,006
267,381
65,375
32%
Virginia
496,829
627,554
130,725
26%
Total
3,825,680
4,729,846
904,166
24%
Source: Selig Center for Economic Growth / University of Georgia, May 2007

DMG States
$ in Thousands
New Jersey
32,969,834
Virginia
12,106,617
Massachusetts
10,750,481
North Carolina
10,707,729
Pennsylvania
10,350,117
Indiana
6,280,969
Kansas
4,518,732
Tennessee
4,134,529
Minnesota
4,013,162
Louisiana
3,569,890
Missouri
3,540,244
South Carolina
2,976,803
Alabama
2,479,854
Arkansas
2,337,477
Rhode Island
1,961,877
Kentucky
1,713,079

Source: Selig Center for Economic Growth / University of Georgia, May 2007

DMG States
1990-2007 % of Hispanic Growth
(Change in Hispanic Buying Power)
Arkansas
1,322%
North Carolina
1,176%
Tennessee
941%
Alabama
791%
South Carolina
699%
Minnesota
684%

Source: Selig Center for Economic Growth / University of Georgia, May 2007

Hispanic Buying Power will rise nearly 500% nationally between 1990-2012.

DMG States
1990-2012 % Change in Hispanic Buying Power
Arkansas
2,315%
North Carolina
2,005%
Tennessee
1,633%
Alabama
1,351%
South Carolina
1,231%
Minnesota
1,113%
Kentucky
1,075%
Indiana
820%
Virginia
787%
Kansas
655%
Missouri
634%
Rhode Island
641%
Pennsylvania
628%
Massachusetts
518%
New Jersey
420%
Louisiana
324%

Source: Selig Center for Economic Growth / University of Georgia, May 2007

Where Hispanics spend the most money

Item
Average Annual Spending per Consumer Unit
Share of Total
Groceries
$3,344

8.3%
Dining Out
$2,207
5.5%
Gasoline
$2,171
5.4%
Phone Services
$1,130
2.8%
Women & Girls' Clothing
$787
2%
Furniture
$487
1.2%
Footwear
$442
1.1%

Source: Shares Calculated by Selig Center for Economic Growth, based on data obtained from US Department of Labor, Bureau of Labor Statistics, 2005