• South Carolina has the fastest growing Hispanic population in the U.S. over the past year with an increase of 8.37% - the largest in the nation.

• Outdated census figures show just shy of 169,000 Hispanics in the state……………….BUT

• Researchers at the University of South Carolina’s consortium for Latino Immigration Studies estimate that in 2007, South Carolina’s total Hispanic population was actually closer to 500,000.

• Approximately 50% are of Mexican decent while the rest are mainly from Columbia, Costa Rica and Peru.

• WOLI/FM ‘Super Impacto 103.9’ is a Regional Mexican format with elements of news/talk/sports and community information.

• WOLI 910AM is a Spanish Inspirational station.

• The Greenville-Spartanburg radio metro is made up of four counties – Greenville, Spartanburg, Anderson and Pickens – in order of population. Metro 12+ population is approximately 1,000,000.

• A few Charlotte radio stations do spill into the market. A prime example is Regional Mexican WNOW/FM 105.3FM – also in the Davidson Media Group Family.

Source: US Census & Geoscape International 2008