• Charlotte is the #1 Hispanic growth market in the U.S between 2000 and 2008 with growth of 78.18%

• Hispanics make up between 9 -13% of the population

• Estimated Hispanic population is over 250,000

• Approximately 70% Mexican

• The Mexican community has grown from 5,100 in 1990 to 62,000 in 2000 to over 185,000 today

• Hispanic Median Household Income - $39,672

• WNOW/FM ‘Poder 105.3’ is the #1 Hispanic platform in the region with a Regional Mexican format. Its 100,000-watt signal covers a huge region of North and South Carolina including the Charlotte and Greenville radio metros.

• WNOW/AM is a Tropical station with a heavy dose of news, sports, talk and community information. ‘Radio Lider’ has been in format serving the Charlotte Hispanic community since 1993.