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The Urban Inspirational radio format is a rich mixture of musical genres from choir performances, soloists, duets and trios to hip-hop and jubilee styles. DMG Urban provides listeners with the best of each plus a community-based programming attitude.

The upper middle class DMG Urban Inspirational audience is educated and family oriented.
A prime group of product and service consuming listeners who by and large own their own home and have at least one child. Most of their socializing comes from the church.

 

Age:
25-54
57.9%
30-49
42.7%
35-59
34.3%
Married
43.1%
1 or more children
49.2%
Income - Adults 18+
$40K - $50K
10%
$50 - $60K
8%
$60K - $75K
10%
$75K +
17%
Education (Black Gospel Listeners)
Some College
42%
College Degree +
16%
Professional/Manager
15%
Homeowners
71%
Shopping done in last 4-weeks
99.4%
Major food shopping at least 4x weekly
4.67%
Gender - Gospel format tend to be a favorite with women
61%
Culture (African American/Black)
90%
Psychographics – religious, outgoing, forward thinking
Source: Interep research

This group of DMG stations is designed to serve listeners who seek such niche formats
as real jazz, female oriented talk, big band/adult standards and southern gospel. These
stations have a responsive, loyal adult listenership who appreciate DMG's commitment
to excellent programming.